There are many places online that you might find to work. Most of us are not happy with the lives that we lead, and most of this comes form not liking what we do for a job. There are many places where you can choose to work, but no matter where you decide to work though, you are still going to be working away from your home. You have to spend time at work and not with your family, and the commute might be getting you down. If you aren’t happy with your job, you might want to consider working at home through an online affiliate marketing business.
There are many ways to find a good work at home business opportunity. You first need to do a search online to discover what things there are available for you to do online that relate to what you already do. You might think that finding a business opportunity that is in a completely different field is a better option, but think again because a online career should be something that you can make money doing, and you probably have a lot of experience in the field you are already working in, and you can take this experience and turn it into a successful work at home business opportunity MLM venture, where you can make real money and make it from home.
There are many reasons that this might be appealing to you. First of all you need to keep in mind that by doing an affiliate marketing gig you can truly have the freedom to work whenever you want, and to work from home in a way that is pleasing to you. You can give yourself plenty of chances to get as much work done as possible, and this will be something that you can do whenever fits you best. For instance, some people who have a work at home business opportunity mlm tend to work the same hours as they would at a normal job, and some will tend to work other hours depending on what their family is doing and what is important to them when it comes to their family.
Another important thing that you have to consider when you are talking about a work at home business opportunity mlm is that you have to be doing something that you love. Most of the time you can find this by focusing on the things that you are good at, and the things that make you happy. If you can find a way to have a work at home business opportunity mlm that matches what you already love, you are going to find that you are partially there already. Most of the successful work at home business opportunity mlm are made up of people that love their jobs and they start their careers on the internet doing something they have this love and experience for.(www.articleslot.com)
Thursday, April 24, 2008
Finding Free Home Business Information
When you are starting up a home business, there is a lot that you are going to have to be aware of. There are always new pointers to learn and new things that you are not going to be able to figure out on your own. This is why it is important that you figure out a way to get some literature so that you can be aware of the things that you need to be aware of. It is important that you are able to learn as much as you can about businesses run from home, because no matter what you are doing there is going to be competition and if you want to stay ahead of your game and get the most out of your business, you had better be able to compete.
However, when you are starting up a home business, it is not like you are going to have lots of money just laying around that you can spend on literature. Starting up a home business is something that takes a lot of time and money and while it is important that you have literature that you can read, it is also important that you find out where you can get this literature for free, so that you are not spending your grocery money on information about your business.
There are many places that you can find free home business literature. First of all, you can check with your local libraries and book stores but by far the best place to find home business literature that is free is going to be online. There is simply too much information online and most of it is easy to understand and to get a hold of.
The best way that you can find home business literature is to make sure that you are helping yourself to whatever comes naturally. First of all, do a search for home business literature but make sure that you are including words that pertain to the exact kind of home business you have, because there is going to be a lot of literature out there and you want to be sure that you are getting the right literature for your needs. So, search first and sort later.
This is another area where you are going to want to make sure that you are very organized. Once you start to look for home business literature you are going to find that it is all over the place. Get a hold of some and then be sure that you have a file system so that you can keep it handy. You might not need all of the information right away, so you have to be able to store that information so you can use it later.(www.articleslot.com)
However, when you are starting up a home business, it is not like you are going to have lots of money just laying around that you can spend on literature. Starting up a home business is something that takes a lot of time and money and while it is important that you have literature that you can read, it is also important that you find out where you can get this literature for free, so that you are not spending your grocery money on information about your business.
There are many places that you can find free home business literature. First of all, you can check with your local libraries and book stores but by far the best place to find home business literature that is free is going to be online. There is simply too much information online and most of it is easy to understand and to get a hold of.
The best way that you can find home business literature is to make sure that you are helping yourself to whatever comes naturally. First of all, do a search for home business literature but make sure that you are including words that pertain to the exact kind of home business you have, because there is going to be a lot of literature out there and you want to be sure that you are getting the right literature for your needs. So, search first and sort later.
This is another area where you are going to want to make sure that you are very organized. Once you start to look for home business literature you are going to find that it is all over the place. Get a hold of some and then be sure that you have a file system so that you can keep it handy. You might not need all of the information right away, so you have to be able to store that information so you can use it later.(www.articleslot.com)
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How To Make Your Money From Home Free
Anybody that is looking to make money from home probably wants to do so without having to spend money first. This is especially true in today’s day and age because of all of the get rich quick scams that are being run online.
In order to avoid these scams, the most important thing that you can do is never pay up front for anything. A good rule of thumb is that if you are being charged a set up fee, you should simply skip over that opportunity. There are not too many legitimate money making options that actually require you to send a set up fee in order to get started. Most of the time, all the up front money will get you is a generic packet of information that is completely useless. You will then be asked for more money before you even know it, over and over again.
Making money from home is possible in a number of different ways. Filling out surveys is a great way to make money from home without having to pay any up front costs. But even though there are survey companies that are legit, there are also a large group of them that are scams.
Again, these scams will try to charge you money up front in order to get started. Instead of simply paying the fee, all you have to do is search the internet in order to find a company that will let you get started for free.
Another great way to make money from home for free is to become an independent contractor. This means that you will sell your services to companies across the world without ever becoming a full time employee of theirs. The great thing about becoming a contractor is that regardless of what skills you have, you can sell your services.
The most popular positions include ones in the writing, computer, sales/marketing, and administrative industries. Even though these are the most common industries, you can become an independent contractor in any field that interests you.
You can also make money from home, for free, by starting a small business. Many people do this as hobby, just to find out that it has turned into a full time venture. You can start a small business in an industry that matches you with the things that you have around your home. In today’s world, if you have a computer you can do pretty much anything that you want.
Making money from home without having to pay for start up costs is something that a lot of people are interested in. There are many options available to you, and you can find the ones that are best by searching the internet and determining what opportunities best suit your needs. You have to find them, by searching though, they won’t come looking for you. (www.articleslot.com)
In order to avoid these scams, the most important thing that you can do is never pay up front for anything. A good rule of thumb is that if you are being charged a set up fee, you should simply skip over that opportunity. There are not too many legitimate money making options that actually require you to send a set up fee in order to get started. Most of the time, all the up front money will get you is a generic packet of information that is completely useless. You will then be asked for more money before you even know it, over and over again.
Making money from home is possible in a number of different ways. Filling out surveys is a great way to make money from home without having to pay any up front costs. But even though there are survey companies that are legit, there are also a large group of them that are scams.
Again, these scams will try to charge you money up front in order to get started. Instead of simply paying the fee, all you have to do is search the internet in order to find a company that will let you get started for free.
Another great way to make money from home for free is to become an independent contractor. This means that you will sell your services to companies across the world without ever becoming a full time employee of theirs. The great thing about becoming a contractor is that regardless of what skills you have, you can sell your services.
The most popular positions include ones in the writing, computer, sales/marketing, and administrative industries. Even though these are the most common industries, you can become an independent contractor in any field that interests you.
You can also make money from home, for free, by starting a small business. Many people do this as hobby, just to find out that it has turned into a full time venture. You can start a small business in an industry that matches you with the things that you have around your home. In today’s world, if you have a computer you can do pretty much anything that you want.
Making money from home without having to pay for start up costs is something that a lot of people are interested in. There are many options available to you, and you can find the ones that are best by searching the internet and determining what opportunities best suit your needs. You have to find them, by searching though, they won’t come looking for you. (www.articleslot.com)
Wrting E-Books For Cash Is Easier Than You Think
It’s no secret that professional writing is a difficult field to break into. The latest estimates state that of all the professional writers in America, only about 30 percent actually make their living solely from writing. That means 70 percent of writers must rely on extra income from a spouse or another job. Writers will be delighted to learn there are many possibilities out there for making some extra cash.
Despite the seemingly discouraging statistics, there are many potential writing ventures that can bring in profit. Writing can be the perfect outlet for you to share your favorite interests and gain a readership. Professional writers need not be the only individuals who can profit from these opportunities. Many stay-at-home moms and dads also can find a healthy extra income for a vacation or just to save for that proverbial rainy day. College students may find the time to utilize their writing skills during breaks and vacations. This can help with both living expenses and the cost of academic needs.
One of the easiest and often most successful ventures in this area is creating your own e-books. This process is probably more enjoyable, and much simpler, than you might imagine. There area several easy steps for creating and selling your own e-book from the comfort of home.
You should develop your ideas around content you genuinely enjoy. Do you have an affinity for fly-fishing? You can use your knowledge to educate novices to the field of fishing, and at the same time earn an income from the sale of your e-book. Self-publishing gives you the option of either keeping the profits for personal needs or investing in promotion and further development of your readership.
You can base your e-book on any hobby or special interest you have. Even such activities as cake decorating and sewing can be used as e-book content. If you are an avid reader, you can center your e-book on the processes you go through to find the best books. Do you visit flea markets or rummage sales often? You can share your tips and advice on finding the best deals.
Once you have decided on a topic, you can lay out a full plan for your book. The creation of your electronic book will be easy once you overcome the planning stages. Creating a plan for an e-book is an exciting endeavor. Since the book is in electronic form, it is not bound to the practices of print publication. There are no page requirements and you have no worries with waste or storage.
Electronic publication gives you the greatest freedom without the common hassles of the printed world. Just as with a printed book, though, every chapter should contain relevant information and present your thoughts and advice in a clear and understandable manner. The best non-fiction books often have an introduction at the beginning. You never know how little your reader may know on the subject and the introductory chapter offers a direct tutorial on the basic subject matter.
To create the best e-book possible, you also must adhere to general rules of grammar. There are countless free Web sites that offer guidance on grammar and usage. These will be invaluable when making a book that others will read and enjoy. Nothing ruins a good book faster, in print or electronic form, than errors and inconsistencies.
When you have written, edited, and polished your book, you are ready to publish. There are many programs online designed to help you create an e-book. You should offer it in a variety of formats for your potential readers’ convenience. You also should price your electronic book fairly and based upon the work you put into it.
If you have your own e-book, you can sell it anywhere commercial or promotional transactions are allowed. Many blogs will let you sell your product if you do it in accordance with their terms of service. Also, many free Web pages will allow you to mention your product if you adhere to their rules. This process works even more efficiently if you have your own Web site where you can sell your product.
Creating and selling your own e-books can be a great method to help you save up for that special goal. All it takes is imagination and innovation. Beyond that, the best tools for your e-book projects will be the resources available online. (www.articleslot.com)
Despite the seemingly discouraging statistics, there are many potential writing ventures that can bring in profit. Writing can be the perfect outlet for you to share your favorite interests and gain a readership. Professional writers need not be the only individuals who can profit from these opportunities. Many stay-at-home moms and dads also can find a healthy extra income for a vacation or just to save for that proverbial rainy day. College students may find the time to utilize their writing skills during breaks and vacations. This can help with both living expenses and the cost of academic needs.
One of the easiest and often most successful ventures in this area is creating your own e-books. This process is probably more enjoyable, and much simpler, than you might imagine. There area several easy steps for creating and selling your own e-book from the comfort of home.
You should develop your ideas around content you genuinely enjoy. Do you have an affinity for fly-fishing? You can use your knowledge to educate novices to the field of fishing, and at the same time earn an income from the sale of your e-book. Self-publishing gives you the option of either keeping the profits for personal needs or investing in promotion and further development of your readership.
You can base your e-book on any hobby or special interest you have. Even such activities as cake decorating and sewing can be used as e-book content. If you are an avid reader, you can center your e-book on the processes you go through to find the best books. Do you visit flea markets or rummage sales often? You can share your tips and advice on finding the best deals.
Once you have decided on a topic, you can lay out a full plan for your book. The creation of your electronic book will be easy once you overcome the planning stages. Creating a plan for an e-book is an exciting endeavor. Since the book is in electronic form, it is not bound to the practices of print publication. There are no page requirements and you have no worries with waste or storage.
Electronic publication gives you the greatest freedom without the common hassles of the printed world. Just as with a printed book, though, every chapter should contain relevant information and present your thoughts and advice in a clear and understandable manner. The best non-fiction books often have an introduction at the beginning. You never know how little your reader may know on the subject and the introductory chapter offers a direct tutorial on the basic subject matter.
To create the best e-book possible, you also must adhere to general rules of grammar. There are countless free Web sites that offer guidance on grammar and usage. These will be invaluable when making a book that others will read and enjoy. Nothing ruins a good book faster, in print or electronic form, than errors and inconsistencies.
When you have written, edited, and polished your book, you are ready to publish. There are many programs online designed to help you create an e-book. You should offer it in a variety of formats for your potential readers’ convenience. You also should price your electronic book fairly and based upon the work you put into it.
If you have your own e-book, you can sell it anywhere commercial or promotional transactions are allowed. Many blogs will let you sell your product if you do it in accordance with their terms of service. Also, many free Web pages will allow you to mention your product if you adhere to their rules. This process works even more efficiently if you have your own Web site where you can sell your product.
Creating and selling your own e-books can be a great method to help you save up for that special goal. All it takes is imagination and innovation. Beyond that, the best tools for your e-book projects will be the resources available online. (www.articleslot.com)
I just joined Sean Wu's new "premium products giveaway" site
(there's over $10,686.84++ worth of paid products for download last time I checked),
so I thought I'd pass it along to you too.
Looks like Sean has teamed up with over 30 top internet marketers... Jason James, Michael
Campbell, Ben Shaffer, Dr. Mani, and Michael Nicholas to name a few - and he has twisted
their arms to give away some of their paid products for free.
Anyways, you can get the full scoop here:
I thought it was a great deal (hey it's free) so I thought you'd like to know too.
Enjoy :-)
Alexander Sugiarto
P.S. I'm not sure how long they're planning on keeping this open, so I suggest you head
there right away just in case:
(there's over $10,686.84++ worth of paid products for download last time I checked),
so I thought I'd pass it along to you too.
Looks like Sean has teamed up with over 30 top internet marketers... Jason James, Michael
Campbell, Ben Shaffer, Dr. Mani, and Michael Nicholas to name a few - and he has twisted
their arms to give away some of their paid products for free.
Anyways, you can get the full scoop here:
http://www.operationblackbox.com/mission/?invite=8920
I thought it was a great deal (hey it's free) so I thought you'd like to know too.
Enjoy :-)
Alexander Sugiarto
P.S. I'm not sure how long they're planning on keeping this open, so I suggest you head
there right away just in case:
The 21 Most Powerful Copywriting
The following are notes for a full-length book on how to write copy that sells. If I've missed something, let me know. E-mail: jgvitale@ix.netcom.com Office: 281-999-1110 FAX: 281-999-1313
1. Know your USP
USP = Unique Selling Proposition = a one line statement (proposition) that explains (sells) how your product or service differs (unique) from the competition. You can't know it unless you research your product as well as your competition. What does Federal Express say? Dove soap? You must know your basic offer before you can begin to persuade anyone to accept it.
2. Use layout that supports copy
Graphics, fonts, and layouts don't sell, but they can help bring attention to your sales message. Use proven formats. Look at the famous Maxwell Sackheim ad in my book, The AMA Complete Guide to Small Business Advertising. Consider an advertorial style. It can get 80% more attention than any other ad layout. You must know the form your sales message will take before you begin to draft your actual message. Knowing you are about to write a classified ad will lead you to write differently than if you were about to write a sales letter or a display ad.
3. Create a riveting and relevant headline
Round-up your prospects with a headline that makes them sit up and take notice. Best place to see good headlines is on the cover of Reader's Digest. See my AMA advertising book for 30 ways to write headlines. A headline calls out your readers. A change in headline can bring 19 times more response.
4. Write simply, directly, and in the conversational style of your prospects
Who are you trying to reach? Housewives, business executives, children? You must know the type of person you are writing to. Write to one person from that group and you will speak to all people in that group. Forget trying to impress people, win writing awards, or please a past English teacher. Good copy often violates the rules of English but still makes the sale.
5. So that -- ?
Write of the benefits, not the features. A feature generally describes a product; a benefit generally explains what the product does for you. A good way to write about benefits would be to keep saying you get this...and the product does this...so that you get.... Look at Kodak. People don't buy film for the pictures they create. They are buying memories. Look at their advertising and you'll barely see film anywhere. What you will see are family reunions, graduations, weddings, etc. You get film which helps you take pictures so that you get memories. Keep asking So that -- ? to dig up benefits. For example, This computer is a 486...so that...you get a computer that is twice the speed of other computers...so that...you can get twice the work done in the same amount of time...so that....you are free to have longer lunches, make more calls, or focus on something else.
6. Use emotional appeal
People buy for emotional reasons and justify with logic. Gene Schwartz wrote an ad that ran for 20 years and sold so many flowers it exhausted nurseries. It's packed with emotional appeal. It read in part:
When you put this into the Earth, and you jump back (quickly), it explodes into flowers. And everybody in your neighborhood comes and they look. And people take home blooms because you've got so many you could never find a house big enough to put them. And you've become the gardening expert for the entire neighborhood.
7. Demolish the five basic objections within your copy
A. I don't have enough time.
B. I don't have enough money.
C. It won't work for me.
D. I don't believe you.
E. I don't need it.
8. Activate your writing
Whenever you write the words "is," "was," "are," or "to be," train yourself to stop and change them to something more active. "The meeting is tonight" sounds dead; "The meeting starts at 7 PM sharp tonight" feels clear, direct and alive. "Clair Sullivan is the finest promoter in the country" doesn't convey the excitement that "Clair Sullivan creates corporate events better than anyone else on the planet" does.
9. Tell them something they don't know
Fascinate your readers. The more you tell, the more you sell. Long copy usually works better than short copy, as long as the copy holds interest. After all, people read whole books. They will read your copy IF it interests them.
10. Seduce the reader into continued reading
Keep your reader reading any way you can. Questions, unfinished sentences, involving statements, sub-heads, bulleted points, quizzes, all work. These techniques also handle the skimmers who just glance at your copy, as well as the word-for-word readers.
11. Say collie
Be specific. Whenever you write something vague, such as "they say," or "later on," or "many," train yourself to stop and rewrite those phrases into something more concrete, such as: "Mark Weisser said...", or "Saturday at noon" or "Seven people agreed." Don't say dog when you can say collie.
12. Overwhelm with testimonials
Get as many testimonials as you can. The more specific, the more convincing. In short, deliver proof that your claim is for real.
13. Remove the risk!
Give a guarantee. Less than 2% of your customers will ever ask for their money back, so offering a guarantee is a safe risk. Here's the guarantee from my book, The Seven Lost Secrets of Success:
Use these seven principles for six months. If you're out of work, you'll find a job. If you're employed, you'll get a raise. If you're in business, you'll see a whopping 25% jump in revenues -- or return this book and your receipt for a full cash refund!
14. Ask for the order
Too much copy these days never asks anyone to buy anything. Sales copy should SELL. Use a coupon as a way to signal readers that you want their business and to remind yourself to always ask for the order (or at least to ask people to contact you or remember you).
15. Use magic words
There are certain words which have been proven to help get attention. If you just string these words together, they sound like fluff. But weave them into your sentences, along with your facts, and they become powerful:
Announcing, astonishing, exciting, exclusive, fantastic, fascinating, first, free, guaranteed, incredible, initial, improved, love, limited offer, powerful, phenomenal, revealing, revolutionary, special, successful, super, time-sensitive, unique, urgent, wonderful, you, breakthrough, introducing, new, and how-to.
And consider the connotations of the words you use: workshop sounds like hard work while seminar sounds easier. Read sounds hard while look overWrite sounds difficult while jot down sounds easy. Be aware of the psychological implications of the words and phrases you use. sounds easy.
16. Get pumped up!
Show your excitement for your product. If you aren't pumped up about it, why not? Enthusiasm sells.
17. Rewrite and test ruthlessly
Test. Test. Test. A change of one word can increase response 250%. Sackheim tested his famous ad at least six times before he found the headline and format that worked. Most copy isn't written in one day. You have to write, rewrite, edit, rewrite, test, and test again. Keep asking yourself, Would I buy this product? and Have I said everything to make the sale?
18. State a believable deadline
Most people won't take any immediate action unless there exists a sound reason to do so. Deadlines help, as long as your deadline sounds credible.
19. Instantaneous satisfaction!
Everything should be nearly instantaneous because we want instant gratification. Toll-free numbers and fax numbers help. If you're marketing on the Web, include a link or a button that makes it easy for your readers to order.
20. Sincerity sells
Don't offer fluff, mislead, or lie to your prospects. Tell them the truth.While rarely done, it actually helps sales to admit a weakness or a fault. Remember the ad, These neckties aren't very pretty, but they're a steal at a nickel each! Tell the truth in a fascinating way.
21. Copy your copy from the best
Read excellent copy, write it out word-for-word in your own hand to get a feel for its rhythm, and memorize the following books:
The Copywriter's Handbook by Bob Bly
The AMA Complete Guide to Small Business Advertising by Joe Vitale
Tested Advertising Methods by John Caples
CyberWriting: How to Promote your Product or Service Online (without being flamed) by Joe Vitale
BONUS TIP: The Easiest Way to Write Anything
I use the method described in my booklet, Turbocharge Your Writing! I write in spurts. After you have decided what you want to accomplish with your writing, and you have completed your research, then write in 33-minute non-stop blasts. Then take a 10-minute breather, do some push-ups, get some air, dance, drink some coffee. Then write in another 33-minute spurt. This helps your left and right sides of your brain work in harmony.
1. Know your USP
USP = Unique Selling Proposition = a one line statement (proposition) that explains (sells) how your product or service differs (unique) from the competition. You can't know it unless you research your product as well as your competition. What does Federal Express say? Dove soap? You must know your basic offer before you can begin to persuade anyone to accept it.
2. Use layout that supports copy
Graphics, fonts, and layouts don't sell, but they can help bring attention to your sales message. Use proven formats. Look at the famous Maxwell Sackheim ad in my book, The AMA Complete Guide to Small Business Advertising. Consider an advertorial style. It can get 80% more attention than any other ad layout. You must know the form your sales message will take before you begin to draft your actual message. Knowing you are about to write a classified ad will lead you to write differently than if you were about to write a sales letter or a display ad.
3. Create a riveting and relevant headline
Round-up your prospects with a headline that makes them sit up and take notice. Best place to see good headlines is on the cover of Reader's Digest. See my AMA advertising book for 30 ways to write headlines. A headline calls out your readers. A change in headline can bring 19 times more response.
4. Write simply, directly, and in the conversational style of your prospects
Who are you trying to reach? Housewives, business executives, children? You must know the type of person you are writing to. Write to one person from that group and you will speak to all people in that group. Forget trying to impress people, win writing awards, or please a past English teacher. Good copy often violates the rules of English but still makes the sale.
5. So that -- ?
Write of the benefits, not the features. A feature generally describes a product; a benefit generally explains what the product does for you. A good way to write about benefits would be to keep saying you get this...and the product does this...so that you get.... Look at Kodak. People don't buy film for the pictures they create. They are buying memories. Look at their advertising and you'll barely see film anywhere. What you will see are family reunions, graduations, weddings, etc. You get film which helps you take pictures so that you get memories. Keep asking So that -- ? to dig up benefits. For example, This computer is a 486...so that...you get a computer that is twice the speed of other computers...so that...you can get twice the work done in the same amount of time...so that....you are free to have longer lunches, make more calls, or focus on something else.
6. Use emotional appeal
People buy for emotional reasons and justify with logic. Gene Schwartz wrote an ad that ran for 20 years and sold so many flowers it exhausted nurseries. It's packed with emotional appeal. It read in part:
When you put this into the Earth, and you jump back (quickly), it explodes into flowers. And everybody in your neighborhood comes and they look. And people take home blooms because you've got so many you could never find a house big enough to put them. And you've become the gardening expert for the entire neighborhood.
7. Demolish the five basic objections within your copy
A. I don't have enough time.
B. I don't have enough money.
C. It won't work for me.
D. I don't believe you.
E. I don't need it.
8. Activate your writing
Whenever you write the words "is," "was," "are," or "to be," train yourself to stop and change them to something more active. "The meeting is tonight" sounds dead; "The meeting starts at 7 PM sharp tonight" feels clear, direct and alive. "Clair Sullivan is the finest promoter in the country" doesn't convey the excitement that "Clair Sullivan creates corporate events better than anyone else on the planet" does.
9. Tell them something they don't know
Fascinate your readers. The more you tell, the more you sell. Long copy usually works better than short copy, as long as the copy holds interest. After all, people read whole books. They will read your copy IF it interests them.
10. Seduce the reader into continued reading
Keep your reader reading any way you can. Questions, unfinished sentences, involving statements, sub-heads, bulleted points, quizzes, all work. These techniques also handle the skimmers who just glance at your copy, as well as the word-for-word readers.
11. Say collie
Be specific. Whenever you write something vague, such as "they say," or "later on," or "many," train yourself to stop and rewrite those phrases into something more concrete, such as: "Mark Weisser said...", or "Saturday at noon" or "Seven people agreed." Don't say dog when you can say collie.
12. Overwhelm with testimonials
Get as many testimonials as you can. The more specific, the more convincing. In short, deliver proof that your claim is for real.
13. Remove the risk!
Give a guarantee. Less than 2% of your customers will ever ask for their money back, so offering a guarantee is a safe risk. Here's the guarantee from my book, The Seven Lost Secrets of Success:
Use these seven principles for six months. If you're out of work, you'll find a job. If you're employed, you'll get a raise. If you're in business, you'll see a whopping 25% jump in revenues -- or return this book and your receipt for a full cash refund!
14. Ask for the order
Too much copy these days never asks anyone to buy anything. Sales copy should SELL. Use a coupon as a way to signal readers that you want their business and to remind yourself to always ask for the order (or at least to ask people to contact you or remember you).
15. Use magic words
There are certain words which have been proven to help get attention. If you just string these words together, they sound like fluff. But weave them into your sentences, along with your facts, and they become powerful:
Announcing, astonishing, exciting, exclusive, fantastic, fascinating, first, free, guaranteed, incredible, initial, improved, love, limited offer, powerful, phenomenal, revealing, revolutionary, special, successful, super, time-sensitive, unique, urgent, wonderful, you, breakthrough, introducing, new, and how-to.
And consider the connotations of the words you use: workshop sounds like hard work while seminar sounds easier. Read sounds hard while look overWrite sounds difficult while jot down sounds easy. Be aware of the psychological implications of the words and phrases you use. sounds easy.
16. Get pumped up!
Show your excitement for your product. If you aren't pumped up about it, why not? Enthusiasm sells.
17. Rewrite and test ruthlessly
Test. Test. Test. A change of one word can increase response 250%. Sackheim tested his famous ad at least six times before he found the headline and format that worked. Most copy isn't written in one day. You have to write, rewrite, edit, rewrite, test, and test again. Keep asking yourself, Would I buy this product? and Have I said everything to make the sale?
18. State a believable deadline
Most people won't take any immediate action unless there exists a sound reason to do so. Deadlines help, as long as your deadline sounds credible.
19. Instantaneous satisfaction!
Everything should be nearly instantaneous because we want instant gratification. Toll-free numbers and fax numbers help. If you're marketing on the Web, include a link or a button that makes it easy for your readers to order.
20. Sincerity sells
Don't offer fluff, mislead, or lie to your prospects. Tell them the truth.While rarely done, it actually helps sales to admit a weakness or a fault. Remember the ad, These neckties aren't very pretty, but they're a steal at a nickel each! Tell the truth in a fascinating way.
21. Copy your copy from the best
Read excellent copy, write it out word-for-word in your own hand to get a feel for its rhythm, and memorize the following books:
The Copywriter's Handbook by Bob Bly
The AMA Complete Guide to Small Business Advertising by Joe Vitale
Tested Advertising Methods by John Caples
CyberWriting: How to Promote your Product or Service Online (without being flamed) by Joe Vitale
BONUS TIP: The Easiest Way to Write Anything
I use the method described in my booklet, Turbocharge Your Writing! I write in spurts. After you have decided what you want to accomplish with your writing, and you have completed your research, then write in 33-minute non-stop blasts. Then take a 10-minute breather, do some push-ups, get some air, dance, drink some coffee. Then write in another 33-minute spurt. This helps your left and right sides of your brain work in harmony.
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http://www.ezinfocenter.com/10100046/FREEExecutive Coaches - Helping You Succeed
Successful people are not always happy people. It is thought that the more successful someone becomes the happier that person is. The reality is that there are many successful business people who are very confident in their abilities but have not achieved true happiness. They have great confidence in their business but in their personal lives they have not conquered their personal issues.
Executive coaching can help you to find a balance in both your personal and professional lives. You must take several things into account when you look at what makes a person or a business successful. Throughout time, philosophers have said that determination is required to be successful. Every day brings a new and potentially rewarding challenge.
A person who drifts aimlessly through life and has no goals is often a bored, unhappy individual. Through executive coaching, executives learn how to stay focused and be decisive. These executives are responsible for complex business dealings which require them to handle the intricacies of the business world with seeming ease and strength. Executive coaches become valuable assets in helping the business executive attain these lofty goals.
Both BPO executives and software companies recognize the intrinsic value of executive coaching to their business. Large organizations across the world are increasingly turning to professionally certified executive coaches to boost productivity, sales, and morale. A little executive coaching, done properly, can go a long way. Studies show this correlation again and again, suggesting the value of coaching.
There are so many great things about utilizing the services of interim coaches that they can’t all be named here. Good executive coaches can turn a business completely around and make it successful. It can be really difficult to motivate employees, but after they go through an executive training program they exhibit an amazing change of heart. And if your employees are driven, they can do any task that is assigned to them.
The increased value of a well trained employee to a company has promoted the use of ’interim coaching programs’. “Executive coaches” to run such sessions have become extremely popular in financial fields. Whether self-enrolled or company sponsored, employees learn to improve efficiency in these training programs.
Executive coaches are a great tool to help find a good work/life balance and develop true satisfaction and happiness. Merely attaining success in business rarely makes for a happy life. Interim coaches are great to motivate employees and guide the company towards a profitable and successful outcome. It is important in small and large organizations to have confident, efficient and motivated employees. Managers should remember that since coaching is effective for employees that a little executive coaching will be a benefit for them also. Once you have had a few coaching sessions you will be more satisfied with your work/life balance.(www.ArticleSlot.com)
Executive coaching can help you to find a balance in both your personal and professional lives. You must take several things into account when you look at what makes a person or a business successful. Throughout time, philosophers have said that determination is required to be successful. Every day brings a new and potentially rewarding challenge.
A person who drifts aimlessly through life and has no goals is often a bored, unhappy individual. Through executive coaching, executives learn how to stay focused and be decisive. These executives are responsible for complex business dealings which require them to handle the intricacies of the business world with seeming ease and strength. Executive coaches become valuable assets in helping the business executive attain these lofty goals.
Both BPO executives and software companies recognize the intrinsic value of executive coaching to their business. Large organizations across the world are increasingly turning to professionally certified executive coaches to boost productivity, sales, and morale. A little executive coaching, done properly, can go a long way. Studies show this correlation again and again, suggesting the value of coaching.
There are so many great things about utilizing the services of interim coaches that they can’t all be named here. Good executive coaches can turn a business completely around and make it successful. It can be really difficult to motivate employees, but after they go through an executive training program they exhibit an amazing change of heart. And if your employees are driven, they can do any task that is assigned to them.
The increased value of a well trained employee to a company has promoted the use of ’interim coaching programs’. “Executive coaches” to run such sessions have become extremely popular in financial fields. Whether self-enrolled or company sponsored, employees learn to improve efficiency in these training programs.
Executive coaches are a great tool to help find a good work/life balance and develop true satisfaction and happiness. Merely attaining success in business rarely makes for a happy life. Interim coaches are great to motivate employees and guide the company towards a profitable and successful outcome. It is important in small and large organizations to have confident, efficient and motivated employees. Managers should remember that since coaching is effective for employees that a little executive coaching will be a benefit for them also. Once you have had a few coaching sessions you will be more satisfied with your work/life balance.(www.ArticleSlot.com)
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